With an objective to address customers’ concerns regarding exorbitant pricing and product duplicity in the beauty landscape, Yes Madam, India’s most authentic, affordable, and transparent tech-driven beauty and wellness services platform, has launched its operations in Bangalore. The launch is part of the brand’s plan for rapid expansion across the country, having identified Bangalore as a key market. It aims at giving people in the city easy access to Yes Madam’s quality at-home beauty and wellness services with clearly-defined prices at the tap of a few buttons!
After a successful stint in 20 prime locations across the country, the brand now begins its journey in India’s Silicon Valley.
Since its inception in 2016, Yes Madam has established itself as a preferred beauty and wellness service provider, having served over 3 lakh customers across India to-date. The brand has succeeded in effectively tackling the issues customers face with overpricing and harmful products in the highly fragmented, largely unorganized beauty market. Through its unique INR/6-8 pricing model which clearly demarcates the product cost and service charges involved, customers know exactly what they are paying for. Additionally, the use of mono-doses of products from reputed brands ensures there is complete transparency about the amount used, and addresses concerns that may arise about refilling or duplicity. Moreover, all of this can be availed from the comfort of one’s home, making it a super-convenient, seamless experience.
Bangalore, is the third-most populous city and the fastest-growing Indian metropolis, behind New Delhi. By establishing Yes Madam’s presence in the city, we hope to reach every household and tap about 70% of the market comprising working women, housewives as well as college-goers – our primary audiences who are looking for quality and price-conscious beauty services at home.
Considering the size of the market, we have onboarded and trained 50 beauticians and plan to increase this number over the coming year, as per the demand. Our team of expertly skilled beauticians are well-equipped to cater to an array of day-to-day as well as specialised beauty and wellness services. Additionally, the fact that our service delivery revolves around our unique pricing model and mono-doses ensures complete transparency, meaning our customers have absolutely nothing to worry about, and can simply enjoy our hassle-free services from the comfort of their homes.Mayank Arya, Co-Founder, Yes Madam
Yes Madam is well on its way to achieving its goal of reaching out to 3000-5000 customers per day within the next 12 months. At such a crucial time, when the brand is entering its new phase of growth and is earning customers and their trust at such a phenomenal pace, the launch of its operations in Bangalore comes as a strategic move for its scalability across the country.
About Yes Madam:
Yes Madam is India’s most authentic, affordable, and transparent tech-driven beauty and wellness services platform. Founded in December 2016, the Noida-based startup enables customers to register and avail beauty and wellness services from the comfort of their homes. Armed with a mission to safeguard people from overpricing, duplicated products, and inept services in salons and on other digital platforms, Yes Madam is challenging the status quo and disrupting the country’s beauty and wellness industry with its unique pricing model and excellent services. Recording 1000+ bookings each day, the platform actively leverages its extensive network of 700+ beauticians to render high-quality beauty and wellness services.